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Developing a Resilient Community Together
Unlike traditional mug clubs and customer loyalty programs,
THE SCRUM incentivizes participation not payment.
When you sign up to become a community developer, you get rewarded for showing up and supporting the creation of a dynamic and resilient community.
Here's How it Works:
SIGN UP
SHOW UP
GET
REWARDED
Need a little more information? Scroll down to find out more.
ABOUT THIS PROGRAM
The Scrum is our new twist on the classic mug club—built for regulars, fans of independent art, and anyone who wants to help us build a resilient community here in Pittsfield. Joining is simple: sign up once, check in each time you visit, and start earning rewards for supporting small businesses, independent artists, and mission-aligned nonprofits.
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Members unlock points every time they come through the door—whether you’re just grabbing a pint, catching live music, or stopping in for another one of our events. Points add up to exclusive perks like private parties, limited-edition merch, exclusive beer drops, and more.
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Each month will be divided into weekly sprints, and you’ll be able to earn 1 to 3 points for each visit to our taproom. We’ll be kicking this off in January 2026, but until then, you can sign up to be the first to know when this goes live.
2026 THEMES & BENEFICIARIES
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We’ll be posting a full lineup of events and points-earning opportunities in the new year, but here’s a run down of what we’re focusing on and who we’ll be supporting:
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Month: January
Theme: Setting Intentions
Beneficiary: Food Bank of Western MA
Community Read: The Book of Aron - Jim Shepard
Month: February
Theme: Celebrating the Arts
Beneficiary: Berkshire Arts Association
Community Read: The Underground Railroad - Colson Whitehead
Month: March
Theme: Women’s History Month
Beneficiary: Elizabeth Freeman Center
Community Read: I Who Have Never Known Men - Jacqueline Harpman
Month: April
Theme: Sustainability & Conservation
Beneficiary: Mass Audubon Society’s Pleasant Valley Sanctuary
Community Read: Rules for Ghosting - Shelley Jay Shore
Month: May
Theme: Mental Health Awareness
Beneficiary: NAMI Berkshire County
Community Read: My Year of Rest and Relaxation - Otessa Mosfegh
Month: June
Theme: Pride
Beneficiary: Berkshire Pride
Community Read: Martyr! - Kaveh Akbar
Month: July
Theme: Re-Commitment
Beneficiary: The First at Zion Lutheran Church
Community Read: What We Tried to Bury Grows Here - Julian Zabalbeascoa
Month: August
Theme: Back to School
Beneficiary: Pittsfield Education Enrichment Fund (through Berkshire Taconic)
Community Read: White Noise - Don DeLillo
Month: September
Theme: Library Card Signup Month
Beneficiary: Berkshire Athenaeum
Community Read: Erasure - Percival Everett
Month: October
Theme: Hispanic Heritage Month
Beneficiary: Latinas413
Community Read: Lost Children Archive - Valeria Luiselli
Month: November
Theme: Giving Thanks
Beneficiary: Thanksgiving Angels
Community Read: Hello Beautiful - Ann Napolitano
Month: December
Theme: Reflection
Beneficiary: Hearth & Home (PACC's Interfaith Fuel Fund)
Community Read: Severance - Ling Ma